I know this is going to sound crazy, but maybe they start attempting to make a Like a Rolling Stone.” Bravely, Jay Z suggested “this platform will allow art to flourish”.Įxcept, when you log in to Tidal – it’s very early days yet, admittedly – what you get is another streaming site. There’s also, for example, Jay Z’s desire to make Tidal a sort of creative salon, where “artists come here and start making songs that are 18 minutes long, or whatever.
There’s more to it than that, though a big chunk of it is about trying to get people to pay for music again. That’s Jay Z in Billboard, explaining the logic behind Tidal, the streaming service he officially launched on 30 March.
“W e didn’t like the direction music was going and thought maybe we could get in and strike an honest blow and if, you know, the very least we did was make people wake up and try to improve the free v paid system, and promote fair trade, then it would be a win for us anyway.”
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